The Opposite of 'remarkable'

is

very good.

Ideas that are remarkable are much more likely to spread than ideas that aren't. Yet so few people make remarkable stuff. Why? I think it's because they think the opposite of remarkable is bad or mediocre or poorly done. Thus, if they make something very good, they confuse it with being virus-worthy. Yet this is not a discussion about quality at all.

If you travel on an airline and they do everything right, you don't tell anyone. That's what's supposed to happen. What makes it remarkable is if it's horrible beyond belief or if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crepes suzette in first class!) that you need to share it.

Are you making very good stuff? How fast can you stop?

by: Seth Godin